Recent Work

Fido My Account App

I recently had the amazing opportunity to lead a great team of  through a complete redesign and rebuild of the Fido My Account app for both iOS and Android, in collaboration with an outstanding internal team at Rogers, as well as some truly talented partners.

This is the kind of project and brief that doesn’t come around too often. For one thing, Fido reaches millions of customers and already holds a very strong brand position in the marketplace, so a project with such potential impact was very exciting. For another, the team that had come together to make it happen included some visionary leaders who built a brief that I believed would really be able to achieve what needed to happen for the customer and the business.

The challenges for the app had been significant in the past, having struggled to achieve more than a 1 star rating on the App Store. Technical and user experience problems were making the app very difficult to use, and equally difficult to support. The brief for the redesign was to build entirely new, native apps for both iOS and Android, and provide an experience for users that would rate five stars. No small feat.

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Recent Work

GlobalTV.com – A New Start

In January of 2014, I set out with the Shaw Media team to redesign GlobalTV.com. The process included designing an entirely new web video user experience for Shaw Media properties, which was then launched with the redesign of the digital presence for Shaw Media’s flagship brand – GlobalTV.com. One of the most intense, extensive and rewarding projects of my career, and really a lot of fun, too.

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Discussion

Be The Interface

An experience, in the context of digital business, can be defined as the totality of visual, intellectual or other inputs that a user encounters through a digital platform or device, in relation to a product or service. Experience design, therefore, is the effort to create the optimal series of inputs and resulting user actions that achieve the desired result – an excellent user experience. In the best examples, this design effort encompasses both business and user goals in optimal balance. A good digital experience should be good business, as well.

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Recent Work

Kids Just Wanna Watch Video

Working with the Shaw Media team to create apps for kids and teens turned out to be one of the most rewarding projects of my career. Not only were we able to successfully leverage a single UX design to create two branded apps, but we were able to quickly deliver a satisfying video experience for kids and teens across Canada. The response within the organization was amazing – so many people reporting that their kids really enjoyed the new way to watch their favourite shows. Even more importantly, the response from the general public was just as amazing. It’s really great to create something for an audience that is so un-jaded and really takes the app to heart as part of their every day life.

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Discussion

The Case for User Testing

Who needs to user test their web site or apps? You do.

Not to presume too much, but I am willing to bet that most of the people reading this post have never actually watched a user interact with their designs or products even in a casual environment. For those of you that test and test again, my apologies. And for those of you that have tested a little – congratulations, and keep going. I bet you learned some great stuff right? But by and large, most of the UX and visual designers I talk to have not conducted or benefited from much actual user input. Continue Reading

Recent Work

Global GO’s Mobile

The chance to work on redesigning the popular video app for GlobalTV was of course a bit of a dream. For one thing, I got to work on one of Canada’s best known brands, enjoyed daily by millions of Canadians, crafting the voice of this Canadian cultural icon in the tablet and smartphone app space. The chance to work in the exploding area of mobile television and video and to help Shaw transform its business in this way was equally exciting, of course. Continue Reading

Recent Work

Get a Slice of Style

Last year I had the opportunity to work with the great team at Slice.ca to redesign and re-imagine their online identity. If you don’t know what Slice.ca is, where have you been? Slice TV, in the words of Shaw Media marketing, “delivers the ultimate entertainment fix, hosting the biggest unscripted reality dramas and movies. Slice is the go-to channel for the topics women can’t enough of from relationships to weddings, money, family and more.” Continue Reading