In January of 2014, I set out with the Shaw Media team to redesign GlobalTV.com. The process included designing an entirely new web video user experience for Shaw Media properties, which was then launched with the redesign of the digital presence for Shaw Media’s flagship brand – GlobalTV.com. One of the most intense, extensive and rewarding projects of my career, and really a lot of fun, too.
An experience, in the context of digital business, can be defined as the totality of visual, intellectual or other inputs that a user encounters through a digital platform or device, in relation to a product or service. Experience design, therefore, is the effort to create the optimal series of inputs and resulting user actions that achieve the desired result – an excellent user experience. In the best examples, this design effort encompasses both business and user goals in optimal balance. A good digital experience should be good business, as well.
Working with the Shaw Media team to create apps for kids and teens turned out to be one of the most rewarding projects of my career. Not only were we able to successfully leverage a single UX design to create two branded apps, but we were able to quickly deliver a satisfying video experience for kids and teens across Canada. The response within the organization was amazing – so many people reporting that their kids really enjoyed the new way to watch their favourite shows. Even more importantly, the response from the general public was just as amazing. It’s really great to create something for an audience that is so un-jaded and really takes the app to heart as part of their every day life.
Who needs to user test their web site or apps? You do.
Not to presume too much, but I am willing to bet that most of the people reading this post have never actually watched a user interact with their designs or products even in a casual environment. For those of you that test and test again, my apologies. And for those of you that have tested a little – congratulations, and keep going. I bet you learned some great stuff right? But by and large, most of the UX and visual designers I talk to have not conducted or benefited from much actual user input. Continue Reading
The chance to work on redesigning the popular video app for GlobalTV was of course a bit of a dream. For one thing, I got to work on one of Canada’s best known brands, enjoyed daily by millions of Canadians, crafting the voice of this Canadian cultural icon in the tablet and smartphone app space. The chance to work in the exploding area of mobile television and video and to help Shaw transform its business in this way was equally exciting, of course. Continue Reading
Last year I had the opportunity to work with the great team at Slice.ca to redesign and re-imagine their online identity. If you don’t know what Slice.ca is, where have you been? Slice TV, in the words of Shaw Media marketing, “delivers the ultimate entertainment fix, hosting the biggest unscripted reality dramas and movies. Slice is the go-to channel for the topics women can’t enough of from relationships to weddings, money, family and more.” Continue Reading
If you work in digital technology, in an Agile environment, you have probably heard the following statement: “Why do we need Agile? People don’t use Agile to design buildings, or cars, or airplanes?” And from the design team; “print designers don’t use Agile” or some variant of the “It’s not done this way” refrain. “Shouldn’t we follow established design paradigms (read: waterfall methods)?”
This statement is usually made by designers (as opposed to developers), and usually by those who are earlier on the “agile continuum”. And it’s a fair question, which I have heard myself ask a few times in the past – the truth is that we DON’T design cars or airplanes or large buildings this way. And traditional print design has never worked this way. But why is that? Continue Reading