In January of 2014, I set out with the Shaw Media team to redesign GlobalTV.com. The process included designing an entirely new web video user experience for Shaw Media properties, which was then launched with the redesign of the digital presence for Shaw Media’s flagship brand – GlobalTV.com. One of the most intense, extensive and rewarding projects of my career, and really a lot of fun, too.
As User Experience Lead, I started out working primarily with the main business owner to define what the new web video product could and should be. This included a lot of discussion about a new video experience for GlobalTV.com, and all of Shaw Media’s web video properties. Then we looked at who the audience of GlobalTV.com actually was and how they thought about us and our existing site, through surveys, analytics and internal user testing (more about this in an upcoming post). We considered the overall vision for the next generation of GlobalTV.com, as well as how to adapt Shaw Media’s Common Platform infrastructure to enable our ideas.Then we engaged the talented internal dev teams at Shaw Media to help us bring it all to life.
The challenge was more significant than might immediately be apparent – which is always a great outcome of course. Global TV is a brand that has a unique place in Canadian culture, which reaches 98% of English speaking Canada and has been a mainstay in Canadian living rooms for more than 30 years. In addition, this channel (and by extension this site) accounts for a significant portion of the revenues of Shaw Media. Millions of monthly visitors, national advertising coverage, thousands of hours of video served every day – in short, quite a challenging redesign. In addition, the new site had to be fully responsive to adapt to the wide variety of devices that our audience was using to access our content, and be deployed using several existing content management platforms.
After almost exactly a year of hard work designing, building, testing, iterating, and redesigning, we managed to launch the new site and video platform with zero interruption of the user experience and with great confidence that the new site was not only beautiful and highly usable and functional, but would also deliver a significant improvement to the bottom line as well.
UX DESIGN LEAD: Andrew Wardle
GRAPHIC DESIGN: Robert Bava